Our Mission
Zug Economy is an independent editorial intelligence platform delivering institutional-grade macroeconomic analysis of the Canton of Zug, Switzerland — the jurisdiction with the second-highest GDP per capita in Switzerland (CHF 192,958), the highest NFA resource index (244%), and a fiscal surplus architecture that generates more cantonal revenue than any other Swiss canton on a per-capita basis.
Our mission is to be the definitive source of macroeconomic intelligence on the Canton of Zug: its GDP composition and output dynamics, its fiscal architecture and budget performance, its position within the Swiss National Financial Equalization (NFA) system, its labor market structure, its tax competitiveness framework, and its competitive positioning against Swiss cantons and European jurisdictions. We serve institutional investors, corporate strategists, economic researchers, government policymakers, and financial journalists who require data-driven analysis of one of Europe's most remarkable micro-economies.
What We Cover
Zug Economy provides deep-dive analysis across four core macroeconomic dimensions: GDP and fiscal architecture (cantonal output, budget surpluses, revenue composition, expenditure trends, NFA equalization flows, and debt dynamics); tax competitiveness (corporate rates, STAF patent box, OECD Pillar Two impact, personal taxation, LEP incentives, and cantonal multiplier dynamics); labor market and demographics (employment rates, unemployment trends, sectoral workforce composition, population growth, and talent pipeline); and competitive benchmarking (Zug vs. Swiss cantons, European jurisdictions, and global micro-economies across GDP, tax, employment, and quality of life dimensions).
We publish long-form pillar articles (3,000-5,000 words), sector analyses, regulatory explainers, company profiles, and data-driven comparisons. Every piece is designed to provide actionable intelligence — not commodity information that can be found in a five-second Google search.
Editorial Standards
Every piece of content published on Zug Economy is held to the same analytical standard expected of leading institutional research firms. Our editorial process draws on primary sources including Swiss government publications, FINMA regulatory guidance, filings with the Swiss Commercial Registry, cantonal economic promotion data, and direct engagement with ecosystem participants. We do not publish speculation, rumors, or unverified claims. Our focus is structural analysis — the regulatory frameworks, institutional developments, and strategic dynamics that shape the business ecosystem over quarters and years, not hours and days.
Our fact-checking methodology requires cross-referencing factual claims against at least two independent sources. Financial data is verified against official filings or recognized data providers. Regulatory analysis is reviewed against the primary legal text. Where claims cannot be independently verified, we note this limitation explicitly. For full details, see our Editorial Policy.
Founding Team
Zug Economy was founded by Donovan Vanderbilt, a global executive and strategic advisor based in Switzerland. Donovan holds an MBA from Imperial College London and brings extensive experience in government advisory, institutional banking, and fintech entrepreneurship across European, Gulf, and African markets. His career spans strategic consulting for sovereign wealth funds, digital transformation advisory for national governments, and entrepreneurial ventures in tokenization and decentralized finance.
The editorial team combines expertise in Swiss fiscal policy, cantonal economics, macroeconomic analysis, tax competitiveness research, labor market economics, and European jurisdictional benchmarking. Contributors include former government economists, Big Four tax policy advisors, central banking researchers, and macroeconomic consultants with deep experience in Swiss cantonal fiscal dynamics and OECD policy frameworks. Every contributor has direct professional experience in the domain they cover — we do not employ generalist writers to produce specialist macroeconomic content.
Our Audience
Zug Economy serves a global audience of macroeconomic analysts, institutional decision-makers, and policy researchers with a specific interest in cantonal economics, Swiss fiscal policy, and competitive positioning of European micro-economies. Our primary readership includes institutional investors conducting jurisdictional due diligence, economic researchers studying fiscal federalism and cantonal competition, corporate strategists benchmarking European headquarter locations, government officials analyzing competitive tax and incentive policies, financial journalists covering Swiss fiscal dynamics, and academic researchers studying the economics of small open economies.
Independence & Integrity
Zug Economy maintains complete editorial independence. Our content is never influenced by advertisers, sponsors, or commercial partners. We do not accept payment for coverage, and we disclose all material relationships in accordance with our Editorial Policy. Our revenue is generated through advertising, newsletter subscriptions, and research products — never through editorial compromise. We have no commercial relationship with the Canton of Zug or its Economic Promotion office, though we regularly reference their publicly available data and publications.
Design & Technology
The Zug Economy platform was designed and built by Atelier Meridian, Zug — an economic intelligence architecture practice specializing in institutional macroeconomic analysis platforms. The design system draws on Swiss typographic traditions and data-driven editorial design principles to create a reading experience optimized for the dense quantitative content and comparative analysis that defines macroeconomic intelligence.
Contact
For editorial inquiries, corrections, or partnership proposals, please contact us at editorial@zugeconomy.com or info@zugeconomy.com. Our registered address is in Vevey, Canton of Vaud, Switzerland.